Second Wave by Beach Buggy

Second Wave

Second Wave is West Cape May’s newest surf boutique. Offering beach and swim essentials, high-end secondhand fashion, new coastal pieces inspired by an outdoor, active lifestyle!

New finds • Second chances

From clothing & accessories to coastal decor, surf supplies, and beach day essentials, we hope to bring offerings to locals and tourists alike so everyone can have what they need for beach days & nights out down the shore & beyond!

What’s inside

A carefully arranged flat lay of coastal lifestyle essentials on sun-bleached driftwood planks: a neatly folded soft cotton striped beach towel in seafoam and sand tones, a woven straw sun hat with frayed edges, round tortoiseshell sunglasses, and a small, weathered enamel mug printed with ‘Second Wave by Beach Buggy’. A tiny surf wax bar and a shell-strewn keychain peek into frame. Soft, late-morning natural light from the side creates gentle highlights on the fabrics and subtle shadows between objects. Shot from a true overhead, photographic realism with shallow depth of field toward the edges, the mood feels playful, relaxed, and inviting, perfectly capturing an easygoing Cape May coastal vibe.

Gear & Accessories

Men’s & Women’s swimwear, activewear, sun care, towels, bags, jewelry and so much more!

Curated local goods, vintage treasures, and durable beach gear thoughtfully selected to complement your Cape May days.

A bright, welcoming corner of a coastal lifestyle shop interior, featuring neatly stacked folded T-shirts in pastel blues, coral, and sandy beige on a reclaimed wood table. Beside them, a row of minimalist surfboard fins in translucent turquoise and smoke grey sits in a ceramic dish, next to a hand-lettered ‘Second Wave Finds’ sign on textured kraft cardstock. The background shows blurred racks of hanging linen shirts and straw beach bags. Warm, diffused window light washes in from the left, creating soft, natural shadows. Captured at eye level with a slight three-quarter angle and sharp focus on the tabletop, photographic realism with a playful, boutique atmosphere that feels curated yet relaxed.

Decor

Handpicked coastal decor and seaside accents to give your space a relaxed, beach-house feel

A curated display of surf and beach gear leaning against a whitewashed shiplap wall: a matte-finish longboard with a muted teal and cream color-block pattern, a retro single-fin in translucent amber, and a well-loved soft-top board with sun-faded graphics. At their base, a woven jute basket overflows with rolled beach blankets, a mesh tote, and a sand-dusted frisbee. A small chalkboard sign reads ‘Catch the Second Wave’ in hand-drawn script. Golden hour sunlight slants in from a high side window, creating long, dramatic shadows and warm highlights on the boards’ curves. Shot from a slightly low angle with moderate depth of field, photographic realism with a playful, adventurous mood.

Thrifted Finds

Sustainably curated secondhand clothing given another chance at life—ready to ride their Second Wave!

New Finds • Second Chances

ready to ride the Second Wave of life

A bright, welcoming corner of a coastal lifestyle shop interior, featuring neatly stacked folded T-shirts in pastel blues, coral, and sandy beige on a reclaimed wood table. Beside them, a row of minimalist surfboard fins in translucent turquoise and smoke grey sits in a ceramic dish, next to a hand-lettered ‘Second Wave Finds’ sign on textured kraft cardstock. The background shows blurred racks of hanging linen shirts and straw beach bags. Warm, diffused window light washes in from the left, creating soft, natural shadows. Captured at eye level with a slight three-quarter angle and sharp focus on the tabletop, photographic realism with a playful, boutique atmosphere that feels curated yet relaxed.
A curated display of surf and beach gear leaning against a whitewashed shiplap wall: a matte-finish longboard with a muted teal and cream color-block pattern, a retro single-fin in translucent amber, and a well-loved soft-top board with sun-faded graphics. At their base, a woven jute basket overflows with rolled beach blankets, a mesh tote, and a sand-dusted frisbee. A small chalkboard sign reads ‘Catch the Second Wave’ in hand-drawn script. Golden hour sunlight slants in from a high side window, creating long, dramatic shadows and warm highlights on the boards’ curves. Shot from a slightly low angle with moderate depth of field, photographic realism with a playful, adventurous mood.
A cozy thrifted treasure vignette on a low, distressed teal dresser: a stack of vintage coastal paperbacks with gently curled pages, a small ceramic vase painted with abstract waves in navy and pale peach, and a retro shell-shaped lamp with a soft, warm glow. A faded surf contest pennant from Cape May drapes casually from an open drawer, revealing glimpses of patterned scarves and sun-bleached bandanas. Ambient shop lighting mixes with a bit of indirect natural light from an unseen window, creating a warm, nostalgic atmosphere. Captured at a close, three-quarter angle with shallow depth of field, the foreground textures crisp while the background softly blurs, emphasizing the charm and character of curated thrift finds in photographic realism.

Contact Us

Reach us for store hours, and local recommendations across Cape May’s coast and beyond.

Visit our storefront at 110 Park Blvd, Cape May, NJ • Sea you soon!